Google optimisation is essential to help gain valuable traffic from the web as it holds the largest share of the search market, with a 60-70% UK market share. Getting a high ranking on Google can therefore be worth more traffic than all the other search tools put together.
Not surprisingly, Google optimisation is becoming increasingly competitive as more and more companies realise the importance of getting a high ranking here, but it is also one of the most 'user-friendly' search engines to work with! Google updates frequently, deep indexes many pages from a website, and is also good at ignoring sites that try to 'spam' the listings through the use of unscrupulous techniques.
Submitting a site to Google.
It is free to get your site listed on Google and, as it conducts regular updates, it can take anything from several days to several months for a new site to appear, depending on the links to a site and the structure in place.
Google provides an online submission form5 where the URL of a site can be submitted, or it is possible to submit a website through its sitemaps6 program, but it can often be better to get a site linked from an existing domain on Google, so that the Googlebot spider will find the site through its travels around the web.
Google is able to deep index complex websites, either on the first visit or after several updates, including pages within a frame. It will also index PDF documents hosted on a site.
Factors to consider for a high search engine ranking on Google.
Like most search engines, Google will use the content on a website to determine search term relevance, but it was also the first search tool to use external factors such as inbound links as a key element, thus adding an element that would be harder for spammers to manipulate. It also assesses inbound links for quality and relevence, making it hard for new websites to establish high ranking positions immediately, but it can also create very reliable and relevant results.
Factors to consider to achieve a high ranking include:
* Use relevent keywords within the title tag of each page
* Consider the position and emphasis of keywords within your content
* Create a defined 'theme' for the site, including the number of pages indexed and the use of keywords throughout
* Seek a listing on the Open Directory7 with a keyword relevant description
* The number of inbound links8 from other relevant and and established websites are especially important.
Written by the web search workshop
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1 comment:
Robert, thanks for posting this information from our UK website - I appreciate the acknowledgement and link being included to our site.
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