What is HTML?
How do I get an HTML editor?
How do I make a simple casino affiliate webpage?
META TAGS
What are Meta tags?
What is SEO?
Search Engine Directories
Spiders / Crawlers / Robots
Why Search Engine Optimization?
How does SEO earn top 10 placements?
Determining factors for Search Engine Optimization
E-MAIL DATABASES?
What is the significance of email databases?
HOSTING & DOMAIN NAMES?
What makes a top casino affiliate domain name?
What should I look for in a hosting service?
Phase I - Determining NEEDS
CONTENT DESIGN?
Why is content design important?
USING OUR MARKETING TOOLS
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WEBSITE DEVELOPMENT
What is HTML?
HTML- known as Hyper Text Markup Language is a scripting language used to build the WWW - World Wide Web. HTML is not the only scripting language but is the most used to build web pages.
How do I get an HTML editor?
If you are using Windows XP, your computer comes with a text editor such as NotePad or any other plain text editor. It is important to save your html document with a .html or .htm extension so you can see how it appears in your browser.
Example:
Mypage.html (No spaces)
How do I make a simple casino affiliate webpage?
The instructions below are for you to familiarize yourself with a simple webpage before proceeding to more complex applications.
Click start on your desktop
Go to all programs
Then find accessories, which should be at the top of the all programs list.
Another list will appear, scroll down and click on Notepad, which can be used to make your simple webpage.
Copy and paste the following HTML script into your notepad.
HTML code:
html
head
title My new webpage title
head body WOW! I earned over $1000 in revenues with Viplounge in the first month!
body
html
title My new webpag titleWOW! I earned over $1000 in revenues with Viplounge in the first month!
When you have finished copying and pasting the html, save the document as mypage.htm or .html and close Notepad.
Now open the document to see how the text appears.
It should look like this:
WOW! I earned over $1000 in revenues with Viplounge in the first month!
Once you understand the basics of HTML, you can get creative with colors and tables better.
http://www.freehtmlab.com/htmltags.html
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META TAGS
What are Meta tags?
Html is written in tags. A tag is some text inside of triangle brackets know as angle brackets like so:
When you open a tag you must close the tag like so:
Tags are information inserted into the "head" area of your web pages. Information in the head area of your casino affiliate web pages is not seen by those viewing your pages in browsers. Instead, meta information in this area is used to communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what "character set" to use or whether a web page has self-rated itself in terms of adult content.
In the example above, you can see the beginning of the page's "head" area as noted by the HEAD tag -- it ends at the portion shown as /HEAD.
Meta tags go in between the "opening" and "closing" HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag.
Main HTML Tags
<> +
<> +
<> +
<> +
= Break line or spaces
= Start and ends a form
What is SEO?
SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted.
There are two types of search engines: Search Engine Directories and Search Engine Spiders. Each search engine (regardless of whether it is a spider or a directory) uses unique criteria for "ranking" casino affiliate websites.
Search Engine Directories
Search Engine Directories rely on humans to gauge web page relevancy and search engine placement. Human editors review each website and rank them according to a set of guidelines such as website content, website functionality, and design professionalism. Yahoo! and the Open Directory Project, DMOZ are the most popular Directory Driven Search Engines.
Spiders / Crawlers / Robots
Spider driven search engines use "robots" to spider websites across the Internet. Robots "crawl" each website and "score" pages based on relevancy. Some engines score the index page while others score individual web pages. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as, link popularity, click popularity, keyword density, website themes and more. Google.com is the most popular spider driven search engine.
Earning Top 10 Search Engine Placement is complex and highly competitive for three reasons:
1. The variety and complexity of search engine's "ranking" algorithms
2. Search Engines constantly modify "page ranking criterions"
3. Increasing competition on the web
Why Search Engine Optimization?
Studies have proven that top placement in search engines with other forms of online casino affiliate marketing, provide a more favorable return on investment compared to traditional forms of advertising such as, snail mail, radio commercials and television. Search engine optimization is the ONLY fool proof method to earning guaranteed Top 10 search engine placement.
How does SEO earn top 10 placements?
Every Search Engine ranks Website Relevancy using a unique formula. Another term for a search engine's ranking formula is a search engine algorithm. The goal in search engine optimization is to build a website that meets each search engines "ranking criterion. The closer a website matches each search engine's "ranking criterion", the higher the website scores. Higher scores equal better placement in search engines. The best scores are rewarded with Top 10 search engine placement.
What are some determining factors for Search Engine Optimization?
Each search engine places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking criterions in order to index the most relevant sites. Other variables that have an emphasis on search engine placement include the following:
Keywords: Choosing the right keywords is mission critical.
Link Popularity: The more links pointing your site from "relevant" sites the better. In this case, from other online casino affiliate sites.
Click Popularity: The more traffic your site receives, the higher you score.
Website Themes: Create text heavy pages broken down into "themes".
http://www.monsterwebpromotion.com/
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E-MAIL DATABASES?
What is the significance of email databases?
Email marketing is important and highly useful in establishing new clients and maintaining current customer relationships, sending targeted messages, announcing new products and driving online purchases and sales.
Deliver highly relevant messages from permission-based e-mail databases comprised of people who have opted to receive emails targeting their specific interests and needs. Through targeted email marketing, you can reach your targeted prospects and current customers through online promotions. You also have the ability to promote your products via their preferred medium and strengthen your promotional media mix by complimenting your offline marketing initiatives.
http://www.accudata.com/product/emailMarketing.html
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HOSTING & DOMAIN NAMES?
What makes a top casino affiliate domain name?
1. Good domain names are easily memorable and easily typed. Generally this means keeping them short.
2. Hyphens should be avoided if possible. When I chose BetterWritingSkills as a domain name, I deliberately didn't include hyphens. I agree that it would have made it easier to read (Better-Writing-Skills.com), but the problem is that it is more difficult to say. If someone asked me for my web address and I said "better hyphen writing hyphen skills dot com" I certainly wouldn't expect them to remember it.
The bottom line with hyphens is that most domains don't include them. So, when you tell someone your domain, they'll probably try typing it without any hyphens.
3. Use a plural form if this seems more natural. If you're selling toy trains, I'd go with "toytrains.com" instead of "toytrain.com".
4. Domain name search programs can help you to choose variations on a name.
5. If you're marketing your products and services primarily to users in a single country (other than the US) then seriously consider using that country's top-level domain.
For example, if you're retailing products primarily to New Zealanders then choose to end your domain with ".nz". In Australia, use ".au" etc. This will help to identify your site as a local one.
On the other hand, if you're marketing your products or services globally (or if you're in the US), use ".com" as your top-level domain.
6. Don't use words that are tough to spell. Similarly, don't use words that are spelled differently in some countries. For example, "ColourChart.com" may confuse those of us in the Antipodes who would probably expect "ColourChart.com".
7. Ensure that there will be no trademark or other legal problems with the domain name you choose.
8. Brand names (e.g. BarnesAndNoble.com) may be preferable to generic names such as "books.com". For many years, it was assumed that generic names were hugely valuable. (Indeed during the late 90s, some generic domain names were selling for millions of dollars.)
These days, many analysts argue that a domain name that features your brand name is more important. For example, if you've invested time and effort building up your brand name (Toyota, for example) you'd be better of using Toyota as your domain name, rather than something generic like "GreatCars".
9. Avoid domain names that are too similar to existing ones. Not only do you want avoid legal issues (tip 7), but you want your brand to be distinct from that of your competitors.
10. Remember, you don't own your domain name. You're merely renting it for a specified period. Don't let your domain name expire, or your competitors may snatch it out from under you.
http://63.134.203.222/design/97081730.asp
What should I look for in a hosting service?
Choosing hosting provider is something similar to choosing the place of your off-line office. Despite the fact that it is as easy to enter the URL and go to web-site that is physically located in Sidney as in Oslo, the final role here plays the speed of connection and stability of the hosting itself.
The problem with hosting comes down to the old statute of running ebusiness - that is RESEARCH before ACT! The easiest thing to do online is to pay money, the hardest is to THINK OVER what I'm paying for! That statement is true with hosting also because you can pay, let's say, $35 monthly for some particular hosting service, without notice that in two mouse clicks there is an hosting offer providing two times better services all for $15 per month only, so you will keep on losing services as well as $20 monthly that accumulates up to $240 annually losses as a Fee for not doing hosting research! Besides you should keep your eyes open for very good discounted offers that could save you 30-50% for the first year of payments.
Phase I - Determining NEEDS
1. Estimate your ebusiness basic requirements: total web-space needed, monthly bandwidth (approximate traffic volume multiplied by the most visited web-pages' total size) and ability to run CGI scripts as a must for every ebusiness.
If it is content rich web-site and example of your first year of hosting may look like this:
30-50Mb of disc space
500Mb-1Gb of monthly bandwidth
cgi-bin to be able to run your own scripts an offer additional services
If it is sales web-site, your first year of hosting should be something similar to these requirements:
50-300Mb of disc space depending on how much info products you are going to sell and therefore upload on your server
1-3Gb of monthly bandwidth
cgi-bin to be able to run your own scripts an offer additional services
In particular case with one-two ebooks and three-four pages sales web-site, 10Mb of storage space with 500Mb of monthly bandwidth, in general, is more than enough, if you are not going to expand it, so look closely and examine your potential but remember: you ALWAYS have a chance to expand, but you will NOT be able to get your money back if you overpay for services or web-space you don't need. That is called efficient ebusiness running.
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CONTENT DESIGN?
Why is content design important?
Good writing is the exception rather than the rule in online casino affiliate sites. One reason for this is simply that good writing is hard to do. Another is that many of the people who've been involved with the Web from the beginning have been slow to realize that writing is a very big part of the online experience.
While the Web has important non-textual uses, most people who use it spend an overwhelming amount of their online time reading words on a page. It’s not an accident that we call them WebPages. It follows that quality content—well written, well edited—is essential for the success of any website, including a online casino affiliate site.
In addition to quality content, the design of websites must facilitate finding and reading that content. Web design is about content design. It’s about laying out content so that it can be easily read. It’s about organizing content so that it can be easily navigated and searched.
The number-one design principle for the Web is simplicity. Quality web design should be all about making life easier for the reader to find content, and then making it easy for them to read that content.
http://www.gerrymcgovern.com/web_content_style_guide.htm
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USING OUR MARKETING TOOLS
What kind of marketing tools will Viplounge.com provide and are they user-friendly?
Viplounge.com provides our internet casino affiliates with a multitude of Marketing Tools in order to maximize revenues and see actual results in the easiest way possible. We send out weekly newsletters so our affiliates are updated on the latest promotions of our merchants. Once you set up an account you will have access to continuously updated banners, as well as pops ups, HTML and text mailers, rich media, auto update and much more. You will have access to a number of features and downloads to attract new players. Our design team can also create customized banners that suit your specific website needs and offline marketing media. Our online casino affiliates can set up special landing pages with great promotions that attract new players and which leads to a higher conversion rate.
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