Obtaining vital online casino affiliate links is a long process but a necessary one, unless you want to spend a fortune buying them. For most though that's not an option. This guide is to learn how to do this properly and get new sites off to a flying start.
The Page Rank (PR) is Google's way of 'grading' a site's importance and is taken as a sign of status - with every site awarded a number (rank) that ascends with time and not solely based on content. Page Rank is generally accepted as some sort of 'award' and although it's not official, apart from Alexa it's currently the only thing available with which to grade a casino affiliate site.
Many place great authority on PR, and some trade, exchange and only deal with sites of a certain rank e.g.: PR6 and above, this is very foolish. A site can be really awful, possess little content or usefulness and still be given a fairly high PR (I've seen sites with PR 6 that are no more than shells) not to mention missing out on real good quality traffic because of a bad judgment based on the little green bar. Some casino affiliate site owners refuse to exchange links with sites lower than PR4, so it will largely depend on how desperate you are for links. The foolbar needs to be thought of more like a 'reward bar' as sites rise in rank and are given a higher rank with the passing of time, usually every 3 months or so. So a higher rank should give you some better status, and thus make it easier to obtain online casino affiliate links, if human nature and incentive is anything to go by.
Traffic is the most important and the main reason for online casino affiliate linking. At the end of the day a website needs traffic to build more traffic, sales, reputation and presence on the web, and swapping links is the best way of doing it. For one thing it's free and the only cost is the time it takes to perform the exchange. The benefits are that links get spidered and can generate additional links, some sites will approach you and some will just link without your immediate knowledge. But not all links are equal in PR or traffic levels, so any unknown links may be untargeted and not favorable.
Try and get links on top casino affiliate sites as this will provide both sets of visitors with useful information and make life a bit easier for everyone. I'm always thankful for webmasters who go to the trouble of setting up a few pages of extra links that point me in the right direction and your visitors will like this too.
It is quite easy to approach and ask for links, well the approaching bit anyway - but it's harder to convince the bigger sites to link with you, if they are more established. Good sites just don't always link easily, and why should they give you a link when they can charge for it.
If you managed to get a few PR6's to link with you, then I say that's an achievement, but it's near impossible to get PR 7 and above to grant you that favor, especially when you are the new site on the block! As earlier stated, PR is given according to the time a site has spent on the web, so a new online casino affiliate site can't expect to be a PR 4 status right away - it has to pay it's dues and EARN that PR.
To approach webmasters all you need is a simple email. Just ask politely saying their site is nice looking, targeted and would be useful to your needs and place a link to their site first. This normally does the trick - I've gotten hundreds of exchanges this way, and it works very well.
But some will refuse, or insist that your PR be higher before they exchange (even though their site has lower value), and some will even insist they get a homepage link in return for a recipe page placement from them (yes, these parasites do exist) but most webmasters are kind hearted folks and are usually chuffed you approached them! Either way, don't forget that internet casino affiliate marketing works; it's just a matter of perseverance.
A word of warning though - DON'T use link exchanges paid or free! They only ever send untargeted and desperate pleas for links that won't provide decent traffic or referrals, and once signed up with these exchanges, it's very tough to cancel or unsubscribe from the emails and offers. Just beware that's all
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