Black hat SEO to do or not to do?

What is Black Hat SEO?

Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.
These black hat SEO techniques usually include one or more of the following characteristics:

* breaks search engine rules and regulations
* creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site
* unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

One should try and stay away from black hat seo, as it will give you good rankings in the beginning but will cost you in the long run.
So try to stay away from using this methods:

ALT Tag Stuffing

A Normal Alt Tag image src=file.jpg alt="nice picture"

A Stuffed Alt Tag image src=file.jpg alt="SPAMMY words that you use to increase the keyword or word count on your page without anyone really realizing that you did anything like this and that has nothing to do with your web site like mesothelioma and lawyer because those are both high cost words in Google Adsense"

The stuffed alt tag is invisible to users, but visible to search engines. When they build out the index of words found on your web site, those stuffed tags get added to your word count as something relevant to your web site.

Google will Drop your site from the index for doing this. I modified the image src so that it will show up in this entry.

Meta Tag Stuffing

Much like ALT Tag stuffing, meta tag stuffing follows the same concepts, shove as many words in there that you think will rate high in the Google or other search engine index (usually based on data from Google Adwords).

Normal Meta Tag

Meta name="description" content="something relevant about this web site"

Stuffed Meta Tag

Meta name="description" content="more spammy content stuffed with high value words like asbestos lawyer, mesothelioma, lawyer, and others"

Meta keywords are also stuffed in the same context as the content meta tags. Any meta tag can be stuffed, just depends on how much the black hat SEO wants to cut and paste or type.

Google will ban your web site from their index if you do this.

Title Pages

They are also great to have a lot of massively non relevant words in the title as well. Although this is usually not as heavily abused as people will see this wrapping around the top of their web browser.

Hidden Input

Using words the same color as the background of the web site
Script type text followed by words
Form elements like "input=hidden" followed by words
NoScript followed by words

These inputs are generally much like Tag Stuffing, and Google will ban your web site if you try to use these techniques.

While many people want to get their sites ranked higher in the search indexes, some times the methods used have a negative ramification more than a positive one. If you are thinking about hiring an SEO company, make sure that they follow good SEO practices rather than bad ones. People pay a lot of money to get their sites ranked higher, no sense in wasting it on a group of folks that will get your web site banned.